Reserved

Reserved is a fashion store in Soho, London, selling contemporary clothing at affordable prices. It stocks for men, women and children, with outfits for most occasions, from casual wear to office clothes and evening pieces.

The collection is updated regularly, so the stock keeps pace with current trends. The brand puts some weight on customer feedback, both in store and through its social channels, and the Soho shop aims for a welcoming, easy place to browse. The pitch is straightforward: current styles that do not cost a fortune.