Sacred Gold

Sacred Gold sits on Berwick Street in Soho and has become a fixture of London's piercing and jewellery community over years in business. The shop is arranged to feel welcoming, with an emphasis on putting newcomers at ease as much as regulars.

What sets it apart is the stock: Sacred Gold holds Europe's largest collection of BVLA, the body jewellery manufacturer, so there is real range on quality and style. The team handles ear curations and other body adornment, and the detail in the piercing work reflects how seriously they take the craft. It is a solid choice for planning your first piercing or adding to an existing collection.