Samsøe

Samsøe is a Danish clothing brand, and its Soho store brings the label's contemporary, minimalist style to London. Expect clean lines and a restrained look. The shop carries ready-to-wear, shoes and accessories for both men and women.

The knitwear, outerwear and denim are where the brand is at its strongest, each piece made with an eye on both quality and how it wears day to day. A jumper, a jacket or a pair of jeans here sits squarely in the Scandinavian design tradition while keeping pace with current trends.