Stone Island

Stone Island runs a Soho store built around its work in fabric research and unusual materials. The mainline collection sits here alongside the Shadow Project line, which leans into technical apparel and brings in collaborations. The jacket most people come looking for is the Raso Gommato, with its distinctive rubberised finish.

The shop itself reflects the label's industrial side. Bush-hammered stone walls and metallic mesh set the tone, so the space reads less like a typical menswear shop and more like an extension of the clothing on the rails. If you want functional menswear made with experimental materials, it is worth a visit.