Too Faced

On Carnaby Street, the Too Faced Cosmetics Store carries the brand's mix of serious, high-quality makeup and a cheeky, playful streak. The shop leans into it: pastel hues, gleaming golds, and corners built for a photo.

The range covers the favourites, from the cult 'Better Than Sex' mascara to the chocolate-scented bronzers the brand is loved for. Staff know their stuff and are happy to share tips, which helps beginners and the well practised alike. Colours and products that can be a lot to take in become a good deal easier to navigate with someone on hand.

There are in-store events and makeup tutorials too, with the occasional beauty influencer dropping by. Come for a lipstick shade, a gift, or just an hour among the makeup, and the Carnaby store gives you plenty to play with.