Weekday

Weekday is a Swedish fashion brand founded in 2002, with a contemporary, street-leaning look that has won over a younger crowd. Its UK shops carry clothing, denim and accessories in the clean, minimal style that reflects its Scandinavian roots.

The denim collection is the standout, with a spread of cuts and fits and a strong lean towards organic and recycled materials. That focus on sustainability runs through the rest of the range, and the brand has set itself the goal of becoming climate-positive by 2030 through a number of initiatives.