ZAGV

ZAGV is a Soho clothing store coming up on a decade in the business, built around functionality, comfort and minimalism. It was founded by María Zaguirre and Silvia Viñas, and each piece is made with versatility in mind, so it works across more than one occasion.

The shop is as much about the people as the clothes. The staff know the collections well and are happy to give honest feedback while you browse, which makes the exclusive range easier to navigate. If you want considered, pared-back clothing in Soho, ZAGV is worth a visit.