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Maddox Street sits quietly in Soho, bridging Regent Street and New Bond Street. It was built in the early 18th century and named after Sir Benjamin Maddox, whose estate once covered much of the land nearby. Shorter than some of its neighbours, it trades on style rather than noise.
The businesses here are a refined bunch. Richard James, the tailor known for bringing modern cuts to classic British fashion, has a following among celebrities and fashion editors. The Maddox Gallery shows bold contemporary work in a carefully curated space. These are not just shops; they set the tone for the whole street.
It is an easy place to reach, about five minutes on foot from Oxford Circus. Plenty of professionals and creatives have passed through over the years, though there are no records of high-profile figures settling here for the long term. For those who know, it is worth seeing what the handful of businesses along here are doing.