Aries

Aries keeps its London flagship on Great Pulteney Street, a fittingly offbeat Soho home for one of British streetwear's most distinctive labels. Founded by Sofia Prantera, Aries built its following on graphic-heavy, subculture-literate clothing, and the store is the fullest expression of that world, mixing its own collections with a rotating, gallery-like fit-out.

For anyone after proper streetwear in Soho, it is a destination rather than a passing shop. Expect the label's signature printed tees and sweats, tailoring with a twist, denim, and accessories, alongside the collaborations and one-off pieces that keep the Aries faithful coming back. The Jolene bakery now shares the space, which only adds to the reason to visit.

What to expect from this streetwear store in Soho

Expect graphic-led menswear and womenswear: T-shirts and hoodies, printed knits, denim, outerwear and accessories, plus limited drops and collaborations. The store leans into Aries' art-and-subculture roots, so the displays change and there is usually something you will not find on the label's website. It rewards a proper browse.

The label and the store

Aries has become a fixture of Soho's independent-minded retail scene, and its Great Pulteney flagship anchors a street increasingly known for premium streetwear. It sits near fellow label Maharishi, with more of the area's stores in our Soho shops listings.

How a visit works

Aries opens Monday to Saturday from 11am to 7pm and Sunday from noon to 6pm, as a walk-in store. Collections and drops are on its official site, and it is profiled among the area's brands on This Is Soho.