Daily Paper

Daily Paper chose Great Pulteney Street for its first UK flagship, bringing the Amsterdam streetwear label to Soho across two floors. Founded by three friends and rooted in their Ghanaian, Moroccan and Somali heritage, the brand pairs bold graphics with a strong sense of community, and the store was built as much for events and gatherings as for shopping.

As a serious streetwear store in Soho, it spans more than 200 square metres of retail over two levels, with a floor mosaic of a lion, a leopard and an eagle nodding to the founders' countries of origin. Inside you will find the label's graphic menswear and womenswear, outerwear and accessories, plus the drops and collaborations that drive its following.

What to expect from this streetwear store in Soho

Expect Daily Paper's full range: logo and graphic tees, hoodies and sweats, jackets, knitwear and accessories, laid out across two floors with room to breathe. The space doubles as a community hub, hosting events and sessions, so it often has more going on than a standard shop. It is a flagship in the true sense rather than a satellite unit.

The brand and the building

The London store is Daily Paper's third flagship and its first in the UK, a statement of intent on a street that has become a magnet for premium streetwear. It sits close to fellow label Aries, with more of the area's stores in our Soho shops listings.

How a visit works

Daily Paper opens Monday to Saturday from 11am to 7pm and Sunday from noon to 6pm, as a walk-in store over two floors. Collections and events are on its official site, and the opening was covered by Hypebeast.