K-Way

K-Way chose Carnaby Street for its West End debut, opening a 1,400 sq ft flagship in 2026 for the Italian brand best known for its brightly coloured, pack-away rain jackets. Owned by BasicNet, K-Way turned a simple French cagoule into a design icon, and the Soho store is its statement address in central London.

For a proper outerwear shop in Soho, it is a focused destination: rainwear and jackets across menswear, womenswear and childrenswear, plus accessories, with the roll-up-into-its-own-pouch coat still the signature. The store also doubles as an events and collaboration hub, building on K-Way's tie-ins with the likes of Comme des Garcons, Universal Works and Palace.

What to expect from this outerwear store in Soho

Expect the full K-Way range: lightweight pack-away rain jackets in the trademark bright colours, heavier outerwear, and pieces for men, women and kids, alongside bags and accessories. Limited collaborations and special products turn up here too. It is a single-brand flagship, so it is the best place to see the collection in full and in person.

The brand and the store

K-Way's arrival is part of Carnaby Street's growing run of premium fashion flagships. It sits among the street's design-led names, near activewear label TALA, with more of the area's stores in our Soho shops listings.

How a visit works

K-Way opens as a walk-in store on Carnaby Street, broadly in line with the district's Monday-to-Saturday daytime and Sunday-afternoon hours. Collections are on its official site, and the opening was covered by FashionNetwork.