New Loon Fung

What New Loon Fung is in Soho's Chinatown

New Loon Fung is one of the largest Chinese restaurants in Soho's Chinatown, occupying 42-44 Gerrard Street. The dining rooms spread across three floors, with a lift between them, and the first floor looks out over the street through tall windows. A visitor goes to New Loon Fung Chinatown for a sit-down Chinese meal in a venue built to seat large numbers, which makes it a practical choice for big tables, family gatherings and group bookings that smaller Chinatown rooms cannot hold.

The restaurant has traded in Chinatown for more than 30 years. It reopened recently after a full refurbishment under new management, with the interior stripped out and refitted in a mix of modern and traditional styles and a new team brought in. The address sits beside the long-running Loon Fung supermarket on the same stretch of Gerrard Street.

The menu and Cantonese cooking

The kitchen is known for Cantonese cooking and seafood, and the menu runs to more than 100 dishes drawing on several regional Chinese cuisines, including Cantonese, Sichuanese, Shandongese and Hunanese. Listed dishes include Ma Po tofu, braised pork belly and abalone with mushrooms, alongside a daytime dim sum selection such as prawn har kau and siu mai. The breadth of the menu means a single table can order across light steamed plates, noodle and rice dishes, and richer braised and seafood mains.

Visiting and what to expect

New Loon Fung is a full-service Chinese restaurant rather than a quick counter, and the scale of the room shapes the experience: it is geared towards seated meals, shared plates and larger parties. The three-floor layout and the lift make it more accessible than many older Chinatown buildings, which tend to rely on narrow staircases. As one of the bigger rooms in the district, it suits diners who want a central Chinatown location with space to accommodate a crowd.

The restaurant is on Gerrard Street, the pedestrianised core of Chinatown, a short walk from Leicester Square and Piccadilly Circus stations. For anyone working through Chinatown's restaurants, New Loon Fung is a straightforward option when the priority is a large, central Chinese dining hall with a wide Cantonese-led menu. Opening hours and current dim sum service are best confirmed directly with the restaurant before a visit.