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Leicester Square sits in central Soho, a pedestrian space with deep ties to entertainment. Its name comes from Leicester House, once the grand home of Robert Sidney, the 2nd Earl of Leicester, built in the 17th century. Over time the area drew artists and thinkers, and later, filmgoers.
Today it hosts London's biggest cinema premieres, which makes it a magnet for film stars from around the world. The Odeon Luxe Leicester Square is probably the best-known cinema in the country and runs red carpet events regularly. Transport is right there too, with Leicester Square Underground Station on the Northern and Piccadilly lines.
Global brands have moved in, but the square holds onto its tradition through the historic cinemas and the street performers working the crowd. It stays a major stop for tourists and locals, a slice of London's entertainment story. A few businesses here are well worth a look.
