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Ganton Street, tucked just behind Carnaby Street in the heart of Soho, London, is a location with deep historic ties. Originally known as Cross Court until the 19th century, the street took on the name "Ganton" most likely from the Yorkshire village of the same name—possibly reflecting a landowner’s origins or influence. While not as famous as its neighbour, Ganton Street has long served as a quiet yet lively backdrop to Soho’s evolution.
The street balances old London charm with a forward-thinking feel. It’s now home to creative studios, independent shops, and a few standout businesses, including the celebrated fashion brand Lazy Oaf, known for its bold designs. The area also hosts unique showrooms and co-working spaces that reflect Soho’s mix of style and culture.
Just a short walk from Oxford Circus and Piccadilly Circus stations, Ganton Street offers excellent transport links for both locals and visitors. Though no major public figures are known to have lived on the street, it remains a favourite spot for those working in fashion, design, and digital media. The street’s cobbled path, arched lighting, and artistic vibe make it a hidden gem worth discovering.