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Newburgh Street is quiet but well placed, tucked just off Carnaby Street in the centre of the West End. The name dates to the 18th century and is thought to honour the Duke of Newburgh, a title held by a noble family with European royal links. That old connection still gives the street its own character.
Small independent businesses have always done well here, and these days it is known for fashion shops, design studios and creative spaces. Rough Trade, the independent record shop with deep roots in London's music scene, is a standout. So is Bleach London, a trend-setting hair salon popular with artists and stylists. Both keep Soho's independent streak alive.
Oxford Circus and Piccadilly Circus stations are both a short walk away. It may not have housed many famous residents, but the charm comes from the steady run of small businesses that keep it personal. Fashion, music or just a quiet walk off the main road: there is plenty here worth a look.
