Dickies

The Dickies store sits on Carnaby Street in London, a spot known for mixing heritage brands with contemporary fashion. It is a fitting home for a label that pairs workwear roots with modern style.

Inside, the design reflects that mix. Exposed brickwork and rustic fittings nod to the brand's workwear origins, while contemporary displays and lighting keep it current. The selection runs from the classic 874 work pants to limited-edition collaborations, covering both the staples and the latest releases. Staff know the brand's heritage and are on hand to help shoppers find the right piece, whether that is hard-wearing work essentials or newer street styles.